Post V: Posters and Quotes
POSTERS: Making an event poster and need some ideas about content? This Reality Byte will help…
My husband, David, has taught marketing. He and I were discussing content for an Annie Daylon/Michael Hiebert Double Book Launch poster. David listened while I meandered through my ideas. Then he said, “Need. Product. Source. Time. Price.” He added the following explanation: “It’s Marketing 101. Check every TV commercial. That’s what they do. That’s what you want on your poster.”
In a nutshell…
NEED: What does the public want?
PRODUCT: What is the solution?
SOURCE: You. Your Product.
TIME: When and where?
PRICE: Cost + any extras (e.g. refreshments provided)
After that, I met with my launch partner, Michael Hiebert, and we combined David’s marketing savvy, Michael’s tech wizardry, and my decorating flair to come up with a poster for our Double Book Launch.
Next? We had to locate a printer. We wanted to do this on a budget.
QUOTES: Marketing 101 again. Always get three quotes. Michael and I did and were amazed at the differences in pricing. Our choice: Sunrise Printing Inc in Chilliwack, BC. Michael uploaded the design for the poster (we had bookmarks made, too.) Sunrise Printing not only offered rock bottom prices but also produced a superb product. The turnover time? A mere two days. Since Sunrise is a local company, there were no shipping costs. Bonus!
There, you have it. Posters and Quotes.
We are thrilled with our poster! What do you think about it?
My best to you,