Post VI: Media Kit & Media Release
A most helpful book in terms of marketing on a budget is The Frugal Book Promoter by Carolyn Howard-Johnson. Carolyn’s instructions re: setting up a media kit and creating a media release are clear, easy and accessible. Also most helpful is Carolyn herself who responded promptly to my email! Thanks, Carolyn, for granting me permission to spread this invaluable info!
Start it now! How?
Make a new, major folder in your computer titled MEDIA KIT GENERAL. All caps. It will contain subfolders labeled in lower case for different sections (e.g. Announcements, Media List, Praise Page, Bio, Photo, etc.) Amazing things happen when you do this: when you need information, it is already at your fingertips. How do you keep it up to date? You develop the habit of Immediacy. As soon as you acquire a piece of info, you drop it into the relevant subfolder. (See The Frugal Book Promoter for a complete list of subfolders.)
Start that now, too! How?
Do this using the following ten puzzle parts: (See The Frugal Book Promoter for detailed instructions.)
1. The Header:
M E D I A R E L E A S E ( Caps, large type 18 point Arial typeface with a space between each letter and three spaces between words. Left justify.)
CONTACT 14-point Arial caps, left justified
2. Release Information:
- Type For Immediate Release (12-point, bold Times New Roman Left Justified)
3. Your Headline:
- Seize the attention of editor or produce by using the most newsworthy element of your release. (Centered, sixteen point, Arial bold.)
4. Your Dateline:
- List place, not date. Local media? Type your town/city. Internet? Type ‘World Wide Web’
5. The Lead:
- Make it simple and brief. It will also be the first sentence in body of your release (below)
6 The Body:
- Use Single-spacing. Leave space between paragraphs. Do not indent. Mention the single most newsworthy aspect of event in paragraph after the lead. Next paragraph: type author’s credentials.
7. The Logline:
- Pitch your book. This is your mini-synopsis. Use one or two sentences only.
8. A Paragraph About You:
- Type your mini- biography (better yet, copy-and-paste it from your previously prepared MEDIA KIT)
9. Your close:
- Type ‘Title is available at ______.’ On another line, type “Learn more at: www…..” Leave a space and type three pound signs ###. Center these.
10. Mention your media kit, photos and other support material:
- Underneath the pound signs, type “Support material available upon request.”
NOTE: Save what you have as a sample, a template. Don’t reinvent the wheel every time you submit a release!
Thanks, Carolyn for The Frugal book Promoter. It was of great help to me and I am sure it will be to others. Highly recommend!