The Business of Writing: Media Kit & Media Release

Post VI: Media Kit & Media Release



A most helpful book in terms of marketing on a budget is The Frugal Book Promoter by Carolyn Howard-Johnson.  Carolyn’s instructions re: setting up a media kit and creating a media release are clear, easy and accessible. Also most helpful is Carolyn herself who responded promptly to my email! Thanks, Carolyn, for granting me permission to spread this invaluable info!


Media Kit:

Start it now! How?

Make a new, major folder in your computer titled MEDIA KIT GENERAL. All caps. It will contain subfolders labeled in lower case for different sections (e.g. Announcements, Media List, Praise Page, Bio, Photo, etc.) Amazing things happen when you do this: when you need information, it is already at your fingertips. How do you keep it up to date? You develop the habit of Immediacy. As soon as you acquire a piece of info, you drop it into the relevant subfolder. (See The Frugal Book Promoter for a complete list of subfolders.)


Media Release:

Start that now, too! How?

Do this using the following ten puzzle parts: (See The Frugal Book Promoter for detailed instructions.)

1. The Header:

M E D I A    R E L E A S E   ( Caps, large type 18 point Arial typeface with a space between each letter and three spaces between words. Left justify.)

CONTACT 14-point Arial caps, left justified

2. Release Information:

  • Type For Immediate Release (12-point, bold Times New Roman Left Justified)

3. Your Headline:

  • Seize the attention of editor or produce by using the most newsworthy element of your release. (Centered, sixteen point, Arial bold.)

4. Your Dateline:

  • List place, not date. Local media? Type your town/city. Internet? Type ‘World Wide Web’

5. The Lead:

  • Make it simple and brief. It will also be the first sentence in body of your release (below)

The Body:

  • Use Single-spacing. Leave space between paragraphs. Do not indent. Mention the single most newsworthy aspect of event in paragraph after the lead. Next paragraph: type author’s credentials.

7. The Logline:

  • Pitch your book. This is your mini-synopsis. Use one or two sentences only.

8. A Paragraph About You:

  • Type your mini- biography (better yet, copy-and-paste it from your previously prepared MEDIA KIT)

9. Your close:

  •  Type ‘Title is available at ______.’ On another line, type “Learn more at: www…..” Leave a space and type three pound signs ###. Center these.

10. Mention your media kit, photos and other support material:

  • Underneath the pound signs, type “Support material available upon request.”


NOTE: Save what you have as a sample, a template. Don’t reinvent the wheel every time you submit a release!

Thanks, Carolyn for The Frugal book Promoter. It was of great help to me and I am sure it will be to others. Highly recommend!

My best to you,
Annie Signature Light Blue


2 thoughts on “The Business of Writing: Media Kit & Media Release
  1. Annie, what a pleasan Earth Day (Today, April 22) surprise! (-: Thank your kind comment about The Frugal Book Promoter. I”m glad you found it so useful and that you are passing on information to your visitors and subscribers! (-: Glad to see you reaching and speaking, too. Two of the best ways to keep a writing career vital!


    Carolyn Howard-Johnson

    Excited about how much the new edition of the Frugal Book Promoter (expanded! updated!) can help writers with the tried and true and the new media, too. Now a USA Book News award-winner in its own right ( it the original edition was also a Reader Views winner and an Irwin Award winner.

    • Hi, Carolyn,
      You are most welcome. Congrats on awards re: updated edition of “The Frugal Book Promoter.” Well-deserved honors!

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