The what’s-in-it-for-me philosophy, WIIFM, applies here, but are we all so self-centered? I much prefer another concept, one which I just recently encountered, the what’s-in-it-for-us philosophy, WIIFU. The us being both writers and readers.
So, why read Blogs?
To learn about writing structure, style, grammar
To seek inspiration
To connect with like minds
To learn about the business of writing, aka marketing
What do both lists have in common?Value.
Bloggers give knowledge based on study and experience. Readers take knowledge, apply it, and, hopefully, pass it along. Bloggers promote their products; readers often buy those products. The result is a cycle, a supportive community, a collaboration of bloggers and readers and bloggers and bloggers and… you get the idea.
I write blog posts but I also read them. Tons of them. I return to blogs that are helpful. I keep track of new posts on all my favorite blogs—I use Feedly for this purpose—and I share new posts through Twitter and through my own blog.
Yes, the what’s-in-it-for-me concept—WIIFM— is valuable, but the what’s-in-it-for-us philosophy—WIIFU—is priceless.