I am an authorpreneur with a sole proprietorship, i.e. a type of business entity that is owned and run by one natural person. In a sole proprietorship, there is no legal distinction between the owner and the business. In order to acquire this kind of business, one must choose a business name and apply to register it.
So, how did I choose the name McRAC Books?
I remember being hurried and harried when I came up with that as I was on the cusp of publishing my first novel. Concurrently, I was trying to create time to write: we had recently adopted a canine rescue, CoCo, who required mega attention.
The first time I left CoCo –aka Her Highness– alone for twenty minutes so I could write, she chose to chew one of the corners off the couch. (I know you’re laughing! I wasn’t!)
However, it wasn’t long before that incident morphed from frustrating to funny. Then I experienced a round of nostalgia centered on the early antics of all the dogs we’ve had over the years:
Muffin, the first of three Pomeranians, ate half a box of tiny donuts and showed up looking guilty, his face covered in powdered sugar.
Cindy, our second Pom, was so miffed when we got a third dog that, for three whole months, she hid upstairs, barreling down only when she heard the sound of kibble hitting the bowl.
Rocky, the third Pom, another chewer, gnawed a chunk out of the headboard on our bed.
(Aside: All three Poms loved having their pictures taken and would pose upon request. The photo below was taken in a professional studio; we were in and out in twenty minutes.)
Angus, a sweet rescued boxer cross, ripped up a square metre of linoleum. (Okay, the lino needed replacement anyway… and no, he wasn’t too crazy about that raincoat in the picture below.)
All the memories brought smiles. Loved those little critters! The business name, an homage to Muffin, Cindy, Rocky, Angus, and CoCo, popped into my head:
Next up, I needed an image to complement the business name.
Inspired by the picture on the left, a gift from my brother, I asked author/designer Michael Hiebert to create a simple logo that reflected my love of books and dogs.
I was thrilled with the result. >>
McRAC Books is definitely a keeper! 🙂
I invite you to join my author journey: subscribe to my newsletter which contains news about books, links to blogs, and occasional fun facts about my beloved island of Newfoundland. Place your first name and email address in the space provided on the right. Rest assured your email address will not be shared for any reason.
My best to you,