My Business Name? A Doggone Great One!

by @AnnieDaylon

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www.anniedaylon.com

I am an authorpreneur with a sole proprietorship, i.e. a type of business entity that is owned and run by one natural person. In a sole proprietorship, there is no legal distinction between the owner and the business. In order to acquire this kind of business, one must choose a business name and apply to register it.

So, how did I choose the name McRAC Books?

I remember being hurried and harried when I came up with that as I was on the cusp of publishing my first novel. Concurrently, I was trying to create time to write: we had recently adopted a canine rescue, CoCo, who required mega attention.

The first time I left CoCo –aka Her Highness– alone for twenty minutes so I could write, she chose to chew one of the corners off the couch. (I know you’re laughing! I wasn’t!)

CoCo smiling

CoCo

However, it wasn’t long before that incident morphed from frustrating to funny. Then I experienced a round of nostalgia centered on the early antics of all the dogs we’ve had over the years:

Muffin, the first of three Pomeranians, ate half a box of tiny donuts and showed up looking guilty, his face covered in powdered sugar.

Cindy, our second Pom, was so miffed when we got a third dog that, for three whole months, she hid upstairs, barreling down only when she heard the sound of kibble hitting the bowl.

Rocky, the third Pom, another chewer, gnawed a chunk out of the headboard on our bed.

(Aside: All three Poms loved having their pictures taken and would pose upon request. The photo below was taken in a professional studio; we were in and out in twenty minutes.)

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L-R: Cindy, Muffin, Rocky

Angus, a sweet rescued boxer cross, ripped up a square metre of linoleum. (Okay, the lino needed replacement anyway… and no, he wasn’t too crazy about that raincoat in the picture below.)

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All the memories brought smiles. Loved those little critters! The business name, an homage to Muffin, Cindy, Rocky, Angus, and CoCo, popped into my head:

McRAC 

Next up, I needed an image to complement the business name.

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Inspired by the picture on the left, a gift from my brother, I asked author/designer Michael Hiebert to create a simple logo that 
reflected my love of books and dogs.

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www.anniedaylon.com

 

 I was thrilled with the result. >>

 McRAC Books is definitely a keeper! 🙂

 

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Annie Signature Light Blue

 

 

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