Canadian Author? Save a Few Bucks!

by @AnnieDaylon 

shutterstock_110397353Are you a busy Canadian author looking to save a few dollars? Read on…

Recently, I came across a post about additional sources of income for Canadian Authors.*** It occurred to me that, with the loonie at a thirteen year low, Canadian authors might be not only seeking more revenue but also searching for ways to keep that revenue in their pockets. Here’s one possibility:

My husband, who teaches business strategies at BCIT, informed me that Canada Post has a Solutions for Small Business Program. Upon consulting the Google gods, I discovered that this program was free to join. Without knowing exactly how it could benefit me, I signed up and printed out my paper membership ID card.

The next day I set off for the post office to mail books (ten picture books and five novels) to winners of my two Goodreads Giveaways. I pulled my paper Solutions for Small Business ID from my wallet and asked if it would be of benefit.  Much to my delight, the clerk nodded and smiled.

How did the membership help? On the picture books, it did not help at all: they fit snugly into 8 X 10 manila envelopes and slid easily through the two centimetre wide mail slot. However, my ‘fat’ novels did not fit through that mail slot and had to be shipped as parcels. On those, I saved between two and three dollars… per book!

As promised, Canada Post delivered my ‘real’ card a few weeks later. I was surprised to discover that they sent me not just one copy, but five. I assume the reason behind that is that most small businesses have a few employees. (I’m sure I will use all five cards once I rocket to the top of Amazon lists and hire myself some staff. 🙂 )

I don’t know what other gems the Solutions for Small Business Program has in store for me, but it will be fun learning. Right now, I know that this program saves money on the cost of shipping.

A dollar saved is a dollar earned!

*** Additional $ources of Revenue for Canadian Authors  via  Indies Unlimited  written by Martin Crosbie, author of the amazing ” How I Sold 30 000 E-books on Amazon’s Kindle.”

I invite you to join my author journey: subscribe to blog or newsletter or both! The newsletter contains news about books, links to some blogs, and occasional fun facts about my beloved island of Newfoundland. To sign up, simply place the required information in the spaces provided on the right. Rest assured your email address will not be shared for any reason. 

My best to youeNovel-Round-Logo

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My Business Name? A Doggone Great One!

by @AnnieDaylon

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I am an authorpreneur with a sole proprietorship, i.e. a type of business entity that is owned and run by one natural person. In a sole proprietorship, there is no legal distinction between the owner and the business. In order to acquire this kind of business, one must choose a business name and apply to register it.

So, how did I choose the name McRAC Books?

I remember being hurried and harried when I came up with that as I was on the cusp of publishing my first novel. Concurrently, I was trying to create time to write: we had recently adopted a canine rescue, CoCo, who required mega attention.

The first time I left CoCo –aka Her Highness– alone for twenty minutes so I could write, she chose to chew one of the corners off the couch. (I know you’re laughing! I wasn’t!)

CoCo smiling


However, it wasn’t long before that incident morphed from frustrating to funny. Then I experienced a round of nostalgia centered on the early antics of all the dogs we’ve had over the years:

Muffin, the first of three Pomeranians, ate half a box of tiny donuts and showed up looking guilty, his face covered in powdered sugar.

Cindy, our second Pom, was so miffed when we got a third dog that, for three whole months, she hid upstairs, barreling down only when she heard the sound of kibble hitting the bowl.

Rocky, the third Pom, another chewer, gnawed a chunk out of the headboard on our bed.

(Aside: All three Poms loved having their pictures taken and would pose upon request. The photo below was taken in a professional studio; we were in and out in twenty minutes.)

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L-R: Cindy, Muffin, Rocky

Angus, a sweet rescued boxer cross, ripped up a square metre of linoleum. (Okay, the lino needed replacement anyway… and no, he wasn’t too crazy about that raincoat in the picture below.)


All the memories brought smiles. Loved those little critters! The business name, an homage to Muffin, Cindy, Rocky, Angus, and CoCo, popped into my head:


Next up, I needed an image to complement the business name.

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Inspired by the picture on the left, a gift from my brother, I asked author/designer Michael Hiebert to create a simple logo that 
reflected my love of books and dogs.

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 I was thrilled with the result. >>

 McRAC Books is definitely a keeper! 🙂


Free Short StoryI invite you to join my author journey: subscribe to my newsletter which contains news about books, links to blogs, and occasional fun facts about my beloved island of Newfoundland. Place your first name and email address in the space provided on the right. Rest assured your email address will not be shared for any reason. 

My best to you,

Annie Signature Light Blue



Twitter Handle on Blog Post

by  @AnnieDaylon



Dear Blogger,

Do you put your Twitter handle in the byline of your blog posts?

Some do. Many do not.

Why use a Twitter handle? So people can easily @mention you when tweeting a link to your post. An @mention will show up in your Twitter feed, allowing you to:

  • know who’s sharing your information;

  • thank them;

  • retweet the tweet; and

  • gain followers.


A readily-displayed @handle will  also ease the job of the person (like me) who wishes to tweet your link. I always try to credit the author, to @mention the author and, if the Twitter handle is missing,  I go on a hunting expedition.  However, I often scan fifty posts a day and  don’t always have time to track down those adorable blue Twitter birds!

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If your Twitter Handle is different from your byline, use both: by Your Name @YourTwitterhandle. (On my posts, since my name is in my Twitter handle, I usually just use @AnnieDaylon as my byline.)

Looking forward to getting a handle on all those great posts!

Thank you!

Please subscribe to my blog by including your email in the space reserved on the upper right.

My best to you,

Annie Signature Light Blue



@AnnieDaylon  🙂

Writing Goals for 2014

by @AnnieDaylon


Today, as the tide slips over the release date of my novel, Castles in the Sand, I am setting goals for 2014.


I started by listing accomplishments of 2013, an activity I recommend. I discovered that, despite bouts of doubt (do you have those ‘am I doing enough’ moments??) I accomplished a lot. Included on my list:

  • publishing a novel;

  • working with a partner (accomplished author, Michael Hiebert) to organize a book launch party;

  • attending conferences;

  • blogging and tweeting on a regular basis;

  • facilitating workshops;

  • attending Federation of BC Writers three-day writers’ retreat;

  • diving into technology (almost drowned… still here!),

  • learning that I must pick and choose my path because there are so many options and there is no way can I do everything. (Must keep it simple.)


With that last point in mind, I am listing just three goal categories. In order of importance, they are:


  • Write first!  Write regularly. (Novel first, always! I intend to finish, and market, my historical suspense novel.)

  • Write short stories for contests. (Love the contest concept; it is a vehicle for honing writing craft.)

  • Write a non-fiction book about writing. (Have learned a lot; intend to share.)


  • Read, Read, Read!  Read up. Read down.  (I laughed recently when I received an email from Goodreads congratulating me on having read two books in 2013.  The reality is that I read a minimum of two books a week. 🙂 Since I already keep an alphabetical list of everything I read, I will transfer more of that info to Goodreads in 2014.)

  • Read more Indie Authors (I am one; should support same. Mea culpa.)

  • Write a few short reviews.


  • Continue to share info via Twitter and Blog. Am focusing on these two because, like I said, I can’t do everything. However, I will also use other media, such as Linked In & Pinterest, and, of course, Goodreads.

  • Hire for Tech issues. (In many cases, time trumps money; I cannot spend hours trolling tech forums when I can spend a few dollars employing tech wizards.)

  • Learn to do Webinars.

  • Get help with marketing. (Not sure what this looks like yet but am putting it out there.)

So, there it is. A list of goals. Seems simple enough. And that’s the point: to keep it simple. Simplicity allows for success, for change, and for adaptation to whatever rolls in with the tides of 2014.

What are your writing goals for 2014?


My best to you for 2014 and always,

Annie Signature Light Blue







Pick of the Twitter, November 2013

by @AnnieDaylon Pick of the Twitter 005

Looking for writing/marketing tips? Here are my Top Ten Twitter picks for November, 2013:

  1. Kurt Vonnegut’s 8 Rules for Writing a Short Story  by @ChrisRobley @BookBaby

  2.  Breakaway Body Parts: Are Your Characters’ Body Parts Acting on Their Own?   by @Janice_Hardy via @ EricStoffle

  3. Preparing for a Productive Writing Day  by @elizabethcraig

  4.  Five Design Must-Haves for Every Author Website  @HuffPost Books

  5. How to Get in the Zone and Stay in the Zone A PodCast  with Tom Evans  from Joanna Penn @thecreativepenn

  6. George Stroumboulopoulos Interview with Author Sue Grafton from @cbc @strombo

  7. The Book Marketing Maze: 22 Wrong Turns Authors Make and How To Avoid Them by @JonathanGunson 

  8. Your Artist Self and Your Business Self by @RachelleGardner

  9. Announcing the Novel Marketing Podcast  from @AuthorMedia

  10. Infographic: Here’s Why You Should Invest in Social Media Marketing Today  @Marine_Consult

Many thanks to Tweeters and Bloggers alike!

My best to you,

Annie Signature Light Blue




The Business of Writing: Promotion and Publicity

Reality Byte IX: Promotion and Publicity

by @AnnieDaylon


What is the difference between promotion and publicity?

Promotion is whatever you do to tell the world that you and your product are here. Publicity happens when the world takes notice of you and passes the word along.


You promote when you:

• set up a book launch party;

• offer free books;

• teach a workshop;

• give books as gifts;

• donate proceeds to charity;

• offer time limit incentives;

• submit a media release;

• make announcements on social media.


Others publicize when they:

• spread the word about your launch;

• request an interview;

• tell a friend about your book;

• publish your media release;

• write reviews of your book;

• share your announcements on Twitter, Facebook.


Promotion can cost you, both in time and money, but publicity is generally accomplished without your having to pay.

Promotion is the creator of publicity.

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My best to you,

Annie Signature Light Blue