The Business of Writing: Product & Goal


Post I: Product and Goal

shutterstock_104551601When I started writing five years ago, I was enthralled with the romance of same. I knew nothing of the business. Mistakes? Many, such as publishing without a marketing plan. I did not know what marketing was and I did not really want to know. All writers really want to do is write, right?

But now, at the onset of a new year, with both accomplishment and rejection under my belt, I know that if success is to be, it is up to me. I have to learn the business of writing and that is what I am doing. One day, one step at a time.

The first step in this journey occurred in my living room. My husband, although not familiar with marketing for writers, has taught courses at the British Columbia Institute of Technology. The topic? Small Business Development. We set up the laptop and he walked me through a two-hour Power Point presentation. First and foremost were the following:

  • Product. Define it clearly. You can’t market something if you don’t know what it is.  If your product is a manuscript, then you are marketing your writing. If your product lies in your ability to teach/support other writers, you are marketing yourself. Today, many authors (myself included) do both.

  • Goal.  Decide what you want.  If you wish to write just for the love of it, to share it with a few friends or family members or to join a writing group, then do it. If you wish to have recognition outside of that, determine what that looks like and set a timeline. What do you want to achieve in five years? That is your long-term goal. Break it down. What do you want to achieve in one year?

 All you need to know get started: Your Product and Your Goal.

As I learn more about the business of writing, I will share the info here,  in this blog. The posts will be short: business savvy mandates that you not spend five hours on something that you can do in one. Nor should you, the reader, spend five minutes learning something that you can glean in one.

If any of these posts are helpful to you, please use them and share them. Have any better ideas? Please let me know. Comments welcome…

My best to you,

Annie Signature Light Blue