My Business Name? A Doggone Great One!

by @AnnieDaylon

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www.anniedaylon.com

I am an authorpreneur with a sole proprietorship, i.e. a type of business entity that is owned and run by one natural person. In a sole proprietorship, there is no legal distinction between the owner and the business. In order to acquire this kind of business, one must choose a business name and apply to register it.

So, how did I choose the name McRAC Books?

I remember being hurried and harried when I came up with that as I was on the cusp of publishing my first novel. Concurrently, I was trying to create time to write: we had recently adopted a canine rescue, CoCo, who required mega attention.

The first time I left CoCo –aka Her Highness– alone for twenty minutes so I could write, she chose to chew one of the corners off the couch. (I know you’re laughing! I wasn’t!)

CoCo smiling

CoCo

However, it wasn’t long before that incident morphed from frustrating to funny. Then I experienced a round of nostalgia centered on the early antics of all the dogs we’ve had over the years:

Muffin, the first of three Pomeranians, ate half a box of tiny donuts and showed up looking guilty, his face covered in powdered sugar.

Cindy, our second Pom, was so miffed when we got a third dog that, for three whole months, she hid upstairs, barreling down only when she heard the sound of kibble hitting the bowl.

Rocky, the third Pom, another chewer, gnawed a chunk out of the headboard on our bed.

(Aside: All three Poms loved having their pictures taken and would pose upon request. The photo below was taken in a professional studio; we were in and out in twenty minutes.)

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L-R: Cindy, Muffin, Rocky

Angus, a sweet rescued boxer cross, ripped up a square metre of linoleum. (Okay, the lino needed replacement anyway… and no, he wasn’t too crazy about that raincoat in the picture below.)

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All the memories brought smiles. Loved those little critters! The business name, an homage to Muffin, Cindy, Rocky, Angus, and CoCo, popped into my head:

McRAC 

Next up, I needed an image to complement the business name.

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Inspired by the picture on the left, a gift from my brother, I asked author/designer Michael Hiebert to create a simple logo that 
reflected my love of books and dogs.

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www.anniedaylon.com

 

 I was thrilled with the result. >>

 McRAC Books is definitely a keeper! 🙂

 

Free Short StoryI invite you to join my author journey: subscribe to my newsletter which contains news about books, links to blogs, and occasional fun facts about my beloved island of Newfoundland. Place your first name and email address in the space provided on the right. Rest assured your email address will not be shared for any reason. 

My best to you,

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What’s in a Pen Name?

 

by @AnnieDaylon

shutterstock_163039295My legal name is Angela Day. A perfectly good name but, as I discovered in my quest for a domain name, a ubiquitous one. Chefs, writers, real-estate agents, doctoral candidates… so many Angela Days. I even located and angel-a-day website: all angels, all the time.
My choice then? A nom de plume.
I opted for the surname Daylon (a combination of my maiden name and married name) and chose Annie in lieu of Angela/Angie. Why Annie? My middle name is Ann, the middle of my surname contains the name Ann, and, years ago, I was influenced by three extraordinary women named Annie:

  • Annie Sullivan,  Helen Keller’s lifelong teacher, a.k.a. The Miracle Worker. I admired her dedication and perseverance.

    Keep on beginning and failing… you will grow stronger until you have accomplished a purpose.” ~Annie Sullivan

  • Annie Oakley, sharpshooter, star of Buffalo Bill’s Wild West show, egalitarian. I admired her confidence, her belief in the equality of women, and above all, her persistence.

    Aim at a high mark and you will hit it. No, not the first time, not the second, and maybe not the third. But keep on aiming and keep on shooting for only practice will make you perfect. Finally, you’ll hit the bull’s-eye of success.” ~ Annie Oakley

  • Annie Murphy, my eighth-grade teacher, lover of poetry and prose. I admired her dogged determination and over-the-top optimism.

    Today we are starting ‘The Rime of the ancient Mariner’ by Samuel Taylor Coleridge and… you will memorize it. ~ Annie Murphy (paraphrased)

All of the above quotes relate to setting high goals and hammering away at them. I’m working on mine. Did I ever memorize Coleridge’s classic? Not a chance. My teen-rebellion years kicked in as soon as I realized that The Rime of the Ancient Mariner contained more than one hundred verses. However, I did memorize a lot of poetry in grade eight; to this day, I can recite Magee’s High Flight and McCrae’s Flanders Fields. And I will be forever grateful to Annie Murphy because it is she who taught me to love literature.

So, there it is. The Annie Daylon story. I have had no second thoughts about the choice of surname but I have, on occasion, questioned the choice of the first name simply because there are instances when people are at odds over whether to call me Angie or Annie. (Annie will do just fine, by the way.) Other than that, no regrets: the use of a pen name works well for me. With regard to submissions, I sign Annie Daylon (ndp) and beneath that Angela Day (legal name). As for copyright? Legal name only.

Do you have a pen name? If so, what’s your story?

I invite you to join my author journey: subscribe to blog or newsletter or both! The newsletter contains news about books, links to some blogs, and occasional fun facts about my beloved island of Newfoundland. To sign up, simply place the required information in the spaces provided on the right. Rest assured your email address will not be shared for any reason. 

My best to you, eNovel-Round-Logo

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The Business of Writing: Product & Goal

 

Post I: Product and Goal

shutterstock_104551601When I started writing five years ago, I was enthralled with the romance of same. I knew nothing of the business. Mistakes? Many, such as publishing without a marketing plan. I did not know what marketing was and I did not really want to know. All writers really want to do is write, right?

But now, at the onset of a new year, with both accomplishment and rejection under my belt, I know that if success is to be, it is up to me. I have to learn the business of writing and that is what I am doing. One day, one step at a time.

The first step in this journey occurred in my living room. My husband, although not familiar with marketing for writers, has taught courses at the British Columbia Institute of Technology. The topic? Small Business Development. We set up the laptop and he walked me through a two-hour Power Point presentation. First and foremost were the following:

  • Product. Define it clearly. You can’t market something if you don’t know what it is.  If your product is a manuscript, then you are marketing your writing. If your product lies in your ability to teach/support other writers, you are marketing yourself. Today, many authors (myself included) do both.

  • Goal.  Decide what you want.  If you wish to write just for the love of it, to share it with a few friends or family members or to join a writing group, then do it. If you wish to have recognition outside of that, determine what that looks like and set a timeline. What do you want to achieve in five years? That is your long-term goal. Break it down. What do you want to achieve in one year?

 All you need to know get started: Your Product and Your Goal.

As I learn more about the business of writing, I will share the info here,  in this blog. The posts will be short: business savvy mandates that you not spend five hours on something that you can do in one. Nor should you, the reader, spend five minutes learning something that you can glean in one.

If any of these posts are helpful to you, please use them and share them. Have any better ideas? Please let me know. Comments welcome…

My best to you,

Annie Signature Light Blue